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Mind Genomics
Life 360°
Branding
Mind Genomics:
(Get into your consumer mind)
is modeled on the emerging science of genomics and the technology of informatics. The goal is to better understand how people react to ideas in a formal and structuredway, using the principles using
the principles of stimulus-response (from experimental psychology), conjoint analysis (from consumer research and statistics), Internet-based testing (from marketing research) and multiple tests to identify patterns of mind-sets (patterned after genomics). This formal approach can then be used to construct new, innovative ideas in business.
Life 360°:
Unlocking deeper insights by moving away from behind-the-mirror focus groups to more immersive research techniques. This leads to richer consumers insights, which helps reveal innovative opportunities that are often missed by traditional research. Asking questions gets your consumers thinking about the answer, which obscures how the process naturally occurs.
Branding:
Innovative Branding through proactive research. Build brands that really stand out
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Apr 29, 2013
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Nov 23, 2010
Academia
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Advertising / Media
A world renowned advertising agency sought to identify the...
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